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Social Media Manager


Do you have a love for people, style, and changing lives? Purpose is looking for a new Social Media Manager! Purpose is an environment where team members thrive, grow personally and professionally, and use style and fashion to change lives. The Purpose culture makes all of these things possible. It’s fun, values-driven, challenging, and a great place to grow.

A Purpose Social Media Manager brings the fun and engaging Purpose Experience online! They create the girlfriend-style shopping experience through genuine relationships, proactive communication, and expert styling. They have an owner's mentality and stop at nothing to create loyal shoppers, seamlessly building a bridge for our omni channel shopper. They represent the Purpose brand in every interaction and transaction. They are responsible for online sales, marketing goals, and customer retention.


Our Vision
We believe how you shop can change a life.

Our Mission 
We provide a girlfriend style shopping experience with products that change lives.

Our Values
Purpose is a charismatic and fun-loving team that works with intention and passion every day with our values as our driver.

  • Everyone & Everything MattersPutting people first in every part of our business. Viewing the business with an ownership mentality by not leaving things for others to do, but rather taking the initiative and taking action.
  • Surprise & Delight: Finding ways to go above and beyond expectations.  Creating moments that surprise anybody that interacts with our Company in a positive way.
  • Build Genuine Relationships: Creating authentic and sincere relationships both internally (team) and externally (anybody that interacts with our Company).
  • Create Win/Wins: Thinking and acting creatively in any conflict so that both parties can walk away feeling good about the solution.  
  • Make it Better:  Always look for ways to take something from good to great.  Standing by the belief that complacency robs future success.  
“Joining the Purpose team is so much more than getting a job. It’s the opportunity to change lives globally through style and fashion and join a team of really amazing people that care about you and your growth, while making work really fun!”    – Christie Johnson, Owner, Purpose Boutique

The Social Media Manager Job Description

About the brand:
  • Bubbly + positive
  • Bright + playful
  • Welcoming
  • Endearing, authentic, approachable
Key Skills:
    • Great spelling + grammar
    • Copywriting
    • Proficient in social media trends, operations + analytics
    • Ability to be on-camera showing outfits
    • Stylish + on-trend
    • Detail-oriented mindset
    • Verbal Communication skills
    • Team-working skills
    • Organizational skills
    • Good judgement
    • Enthusiasm + Energy
    • Resourcefulness
    • Approachable
    • Flexible
    • Thinking outside the box
Preferred Qualifications:
    • Social Media expertise - ability to understand what content fits on which platform and ability to discern what our customers respond to
    • Ability to engage with our audience with the Purpose voice
    • A strong sense of importance and ability to handle customer service issues with solid next steps
    • Ability to use social media management tools
    • Ability to use analytics tools
    • Ability to work across teams and take ownership over implementing marketing details in stores when needed
  • Ability to Style In-Stores:
    • Trained personal stylist- at Purpose, we all style on the floor! It's the best way to get to know your customer and cater the content and online experience to them. Everything we do at Purpose is through the lens of that personalized styling experience.
    • Meets company expectations of average transactions and sales per hour- excellent sales skills
  • Social Media Stylist + Content Creator: 
    • Create the girlfriend-style shopping experience online (selling products on social and weekly live sales)
      • Contribute to creative marketing ideas and themes for the brand (content creation, general trends, etc)
      • Creating a plan + content for Instagram stories + reels
      • Managing Virtual Styling Sessions or connect customer with a stylist
      • Clear communication + processes with stores to fulfill product orders, in-store pick ups or holds for social customers 
    • Manage all social channels:
      • Monitor social channels 8am-8pm, up to five times a day, up to 7 days a week
      • Engage on social channels (Facebook, Instagram, Pinterest, Tiktok) to increase following, engagement + brand partnerships
      • Increase customer engagement by spending at least 30 minutes every day commenting on customer, influencer, and other brands' social posts
      • Manage social calendar: (schedule, posting and responding)
      • Work with social influencers to promote the brand
      • Strategize best practices, post ideas and growth (stay consistent but always trying new things!)
      • Analytics- learn tools, monitor online traffic and key metrics, analyze data and bring insights to the Marketing team 
      • Research social media, competitors and online trends
      • Create and manage social media contests
      • Manage IG Story /facebook story themes, schedule, content and upkeep (highlights + instagram TV, changing header photos, etc)
  • Customer Relationship Management:
    • Manage Purpose Perks
      • Answering perks questions
      • Extending perks
      • Converting perks to online credit
    • Responding to customer questions or concerns (making it right if a customer has an issue, elevating the problem to Marketing Manager or Store Manager if necessary)
    • Answer questions + assist customers in booking Virtual or Personal Styling Sessions + Purpose Parties
  • Potential for growth: Photoshoot Coordinator:
    • Create the best environment for all participants to create new + exciting marketing ideas
    • Plan out additional creative content for photographer: flat lays, studio shots, anything outside of a regular in-store shoot
    • Work with marketing manager and inventory manager to maintain Flickr/transfer google doc+ weekly product transfers
    • Create + Manage photoshoot agenda to complete assets needed for marketing materials + website
    • Set up + clean up of photoshoots
    • Communicate clearly to videographer/photographer for marketing assets
    • Communicate any changes to inventory manage
Compensation + Details: 
    • Location: Onsite 1-3 days a week in one of our locations (Silverdale, Kirkland, or Tacoma, WA.) Flexibility to do any additional content creation, editing, etc. remotely. Must be able to commute to our Silverdale office at least once a week.
    • Compensation negotiable depending on experience
    • Part to full-time (15-30 hours/week depending on company events and product flow)
    • Hours: Scheduled shifts in-store hours if applicable, 15-25 hours of marketing ops in the office or creating content in-stores, 4 hours flex at home responding to customers. Monitor social channels 8-8pm, up to five times a day, up to 7 days a week
    • Directly reports to marketing manager
Potential for growth:
  • Marketing Manager + salary position
Purpose Boutique is an equal opportunity employer. The above information is a guideline for work performed by Copywriter/Storyteller team members. It is not a comprehensive list of all duties, responsibilities and qualifications required for employment.