When you shop with Purpose, you’re shopping to change lives! We create a personalized shopping experience tailored to each person's unique body + lifestyle. Thanks to our shoppers, a percentage of every sale is donated to Atlas Free to fight human trafficking locally + globally. 

THE PURPOSE STORY

I had this dream of combining my gift for style with a greater Purpose--which led to opening a business focused on not just styling but loving, serving, and giving generously to people who have experienced human trafficking. With an answer to prayer, my calling became clear in the summer of 2013. I stepped forward to launch a business knowing it would require a lot of faith and obedience to face the challenges ahead and fear of failure. I was thousands of miles from friends and family, and it was an unlikely time and an unlikely place--being a Navy wife with two babies. But, I believed that Purpose would become immeasurably more than all I could ask for or imagine. So, together with my husband, Flip, we launched the first Purpose Boutique and immediately watched it grow faster than anyone thought possible. 

Styling customers in our stores is my absolute favorite thing to do. You are the heart and soul of our company.  Styling is more than building great outfits. It’s about building relationships, listening and connecting with our customers. It’s about guiding someone through their wardrobe and being blessed in return by each person’s uniqueness and beauty.

 Today we offer styling in multiple stores across the Greater Seattle Area: Silverdale, Tacoma, Totem Lake, Downtown Kirkland, online and Purpose Men in Tacoma! And, we have given over $250,000 to help free women and children from sex trafficking around the world. Shopping at Purpose is a partnership to change lives and fight trafficking together. Shopping done well can be very beautiful! I truly believe “How you shop can change a life!"

MEET FOUNDER/CEO CHRISTIE JOHNSON