When you shop with Purpose, you’re shopping to change lives! A percentage of every sale is donated to Atlas Free to fight human trafficking (over $300,000 as of 2024.) We love providing a fun and personalized shopping experience online and in-stores. Take your experience to the next level with personal styling sessions and private styling parties!
We style so you can change lives.
“I never imagined a love for shopping and style would become a platform to change so many lives.”
-Christie Johnson
Founder/CEO
Meet your new styling hype squad.
"Since a friend introduced me to Purpose, I don't go anywhere else. Not only does my stylist make it fun, but she pulls so many things for me that I would never pull for myself. I really feel like she's helped me find my style. Even when I go here by myself, I feel like I'm shopping with my girlfriends because the stylists are like your hype squad and make the experience so fun!" -Ellyn