How you shop can change a life.

Purpose is more than ‘doing good.’ It’s empowering others. And empowering us.

At Purpose, we love style and strongly believe beauty was created for good. We envision a world where people delight in beauty without hurting themselves or others. And we are willing to fight for wholesome beauty that brings life, hope and Purpose. We’ve seen first hand the exploitation of workers and the bondage of poverty from the demands of the fashion industry. And simultaneously, how this breeds insecurity and a misguided sense of identity to consumers. It’s a big deal because it’s people, and people matter.

Every life matters.

We know that Purpose alone will not redeem this enormous industry that affects everyone. Still, we have been encouraged to know that together with our partners, customers, and communities, we are changing lives. 

It’s too big for us to do it all, and it’s too big for us to do nothing.

We are inspired by stories of hope, strength, and joy. Unlikely stories from survivors of injustices like sex trafficking and exploitation, who are given opportunities through incredible organizations that rescue, heal and empower with dignified work – A chance, many for the first time, to truly live and dream. We believe in empowerment for all people, both those who shop in our stores and those who create our beautiful products. Because in the end, we're all connected. We all desire beauty that brings dignity and hope, and to participate in a Purpose greater than ourselves.

Luke 4:18 "The Spirit of the LORD is upon me, for he has anointed me to bring Good News to the poor. He has sent me to proclaim that captives will be released, that the blind will see, that the oppressed will be set free.

 

 
We provide a personalized (and fun!) styling experience for every woman that walks through our doors!

We provide a personalized (and fun!) styling experience for every woman that walks through our doors!

We proudly partner with a variety of brands that empower women worldwide who have been disadvantaged or exploited.

We proudly partner with a variety of brands that empower women worldwide who have been disadvantaged or exploited.

We donate 1% of our sales to fight sex trafficking around the world and fund life-changing surgeries for women with fistula.

We donate 1% of our sales to fight sex trafficking around the world and fund life-changing surgeries for women with fistula.